{"product_id":"9781137579805","title":"Principles of Marketology, Volume 2: Practice","description":"\u003ch1\u003ePrinciples of Marketology, Volume 2: Practice\u003c\/h1\u003e \u003ch2\u003eAghazadeh, Hashem\u003c\/h2\u003e \u003cp\u003ePrinciples of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-04-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137579805\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-137-54833-7\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 703\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":44752420044940,"sku":"9781137579805","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137579805.jpg?v=1776576952","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137579805","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}