{"product_id":"9781137537638","title":"Extending the Business Network Approach: New Territories, New Technologies, New Terms","description":"\u003ch1\u003eExtending the Business Network Approach: New Territories, New Technologies, New Terms\u003c\/h1\u003e \u003ch2\u003eThilenius, Peter; Pahlberg, Cecilia; Havila, Virpi\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eContributing pioneering new research, this innovative book proposes new\nways and directions in which to extend the influential ‘business networks\nperspective’ approach to doing business. While previous research has focused\nupon relationships with customers and suppliers, the authors argue that there\nis a need to expand the outlook to include other stakeholders. Taking a stand\nin a broad management perspective, chapters relate contemporary issues within\nindustrial and international marketing, product innovation, and information\nsystems. Challenging existing views and proposing elaborate alternatives; this\nvolume examines a range of examples that have inspired researchers to extend\nthe business network. To provide further understanding, \u003ci\u003eExtending the Business Network Approach \u003c\/i\u003erelates current and new\nresearch to territories, technologies and terms to reveal novel insights, and\nto encourage further directions for research. \u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-05-12\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137537638\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-137-53765-2\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 381\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":44752416637068,"sku":"9781137537638","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137537638.jpg?v=1775916463","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137537638","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}