{"product_id":"9781137523488","title":"Palgrave Studies in Practice: Global Fashion Brand Management","description":"\u003ch1\u003ePalgrave Studies in Practice: Global Fashion Brand Management\u003c\/h1\u003e \u003ch2\u003eJin, Byoungho; Cedrola, Elena\u003c\/h2\u003e \u003cp\u003eAs an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. \u003cbr\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2017-11-28\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137523488\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-137-52349-5\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x148cm\u003c\/p\u003e \u003cp\u003ePages: 145\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47692023857292,"sku":"9781137523488","price":58.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137523488.jpg?v=1776688650","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137523488","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}