Palgrave Studies in Practice: Global Fashion Brand Management

Jin, Byoungho; Cedrola, Elena

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

Details

Published by: Palgrave Pivot

Publication Date: 2017-11-28

Format: Hardcover

ISBN-13: 9781137523488

DOI: 10.1057/978-1-137-52349-5

Dimensions: 210cm x148cm

Pages: 145