The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

Gray, J.

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

Details

Published by: Palgrave Macmillan

Publication Date: 2010-09-29

Format: Paperback

ISBN-13: 9781137507242

DOI: 10.1057/9780230283084

Dimensions: 216cm x140cm

Pages: 218