{"product_id":"9781137488947","title":"Internet Marketing and Big Data Exploitation","description":"\u003ch1\u003eInternet Marketing and Big Data Exploitation\u003c\/h1\u003e \u003ch2\u003eChaston, I.\u003c\/h2\u003e \u003cp\u003eUnderstanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-02-10\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137488947\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137488961\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 287\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431264239756,"sku":"9781137488947","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137488947.jpg?v=1775882921","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137488947","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}