Palgrave Pocket Consultants: Building and Defending your Brand in the PRC

Wolf, D.

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-09-17

Format: Paperback

ISBN-13: 9781137483799

DOI: 10.1057/9781137483812

Dimensions: 216cm x140cm

Pages: 226