Trendology: Building an Advantage through Data-Driven Real-Time Marketing

Kerns, C.

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-11-11

Format: Hardcover

ISBN-13: 9781137479556

DOI: 10.1057/9781137479563

Dimensions: 235cm x155cm

Pages: 234