{"product_id":"9781137477705","title":"Business in the Digital Economy: A Guide to Constructing Monetization Models Using Digital Technologies","description":"\u003ch1\u003eBusiness in the Digital Economy: A Guide to Constructing Monetization Models Using Digital Technologies\u003c\/h1\u003e \u003ch2\u003eSkilton, Mark\u003c\/h2\u003e \u003cp\u003eThe digital economy is at a tipping point. This practical book defines digital ecosystems, discusses digital design using converging technologies of social networking, mobility, big data and cloud computing, and provides a methods for linking digital technologies together to meet the challenges of building a digital enterprise in the new economy.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-08-27\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137477705\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137477729\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 230\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47511393992844,"sku":"9781137477705","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137477705.jpg?v=1775961180","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137477705","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}