{"product_id":"9781137467591","title":"Brand Breakout: How Emerging Market Brands Will Go Global","description":"\u003ch1\u003eBrand Breakout: How Emerging Market Brands Will Go Global\u003c\/h1\u003e \u003ch2\u003eKumar, Nirmalya; Steenkamp, Jan-Benedict E.M\u003c\/h2\u003e \u003cp\u003eWritten by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-02-15\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137467591\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137276629\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 256\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47443320078476,"sku":"9781137467591","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137467591.jpg?v=1775916945","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137467591","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}