{"product_id":"9781137463319","title":"Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary","description":"\u003ch1\u003eDoctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary\u003c\/h1\u003e \u003ch2\u003eHills, Matt\u003c\/h2\u003e \u003cp\u003eThe BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Pivot\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-07-20\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137463319\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137463326\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 146\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47439142879372,"sku":"9781137463319","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137463319.jpg?v=1775914166","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137463319","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}