{"product_id":"9781137462923","title":"Adaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company","description":"\u003ch1\u003eAdaptive Marketing: Leveraging Real-Time Data to Become a More Competitive and Successful Company\u003c\/h1\u003e \u003ch2\u003eJohnston, Norm\u003c\/h2\u003e \u003cp\u003eAdapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-10-01\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137462923\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137462930\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 225\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47438457143436,"sku":"9781137462923","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137462923.jpg?v=1775913850","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137462923","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}