Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth: The Competitive Advantages of Strategic Creativity

Petrakis, Panagiotis E.; Konstantakopoulou, D.

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key concepts of business management: entrepreneurship, uncertainty, and strategy. By extending the impact of uncertainty on entrepreneurship and the role of strategy in reducing uncertainty, Petrakis and Konstantakopoulou emphasize that uncertainty can be converted into creative advantage. Given that the business environment is changing both very quickly and very often, any wrong decisions taken can lead to devastation. This exciting new volume explains the reasons why we cannot see the complete the future and our position in it. This uncertainty affects entrepreneurship and how it can be turned into a competitive advantage for businesses sustainability.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-07-15

Format: Hardcover

ISBN-13: 9781137460783

DOI: 10.1057/9781137460790

Dimensions: 216cm x140cm

Pages: 219