Digital Relevance: Developing Marketing Content and Strategies that Drive Results

Albee, A.

Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Details

Published by: Palgrave Macmillan

Publication Date: 2015-01-20

Format: Hardcover

ISBN-13: 9781137452801

DOI: 10.1057/9781137452818

Dimensions: 235cm x155cm

Pages: 240