Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity

Parment, A.

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-12-17

Format: Hardcover

ISBN-13: 9781137444295

DOI: 10.1057/9781137440785

Dimensions: 216cm x140cm

Pages: 185