International Marketing and Management Research: International Perspectives Across Developed and Emerging Economies

Arora, A.; McIntyre, J.

Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developments in the field of business studies. By drawing on important research and case study material from contributors all over the world, this collection offers genuinely international perspectives on the key issues and concerns preoccupying policy and decision makers, bringing together chapters that examine international business strategies across emerged and emerging economies. The collection argues that country's borders are becoming less important from a trade perspective. We are thus quickly approaching a single global economy.

Details

Published by: Palgrave Pivot

Publication Date: 2014-04-11

Format: Hardcover

ISBN-13: 9781137412584

DOI: 10.1057/9781137412591

Dimensions: 216cm x140cm

Pages: 143