Palgrave Pocket Consultants: Business Opportunities from the Chinese Travel Revolution

Bowerman, G.

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-09-16

Format: Paperback

ISBN-13: 9781137397287

DOI: 10.1057/9781137397331

Dimensions: 203cm x133cm

Pages: 226