{"product_id":"9781137386182","title":"Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business","description":"\u003ch1\u003eEngaging Customers Using Big Data: How Marketing Analytics Are Transforming Business\u003c\/h1\u003e \u003ch2\u003eSathi, Arvind\u003c\/h2\u003e \u003cp\u003eData is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-07-30\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137386182\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137386199\u003c\/p\u003e \u003cp\u003eDimensions: 235cm x155cm\u003c\/p\u003e \u003cp\u003ePages: 215\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47441529340044,"sku":"9781137386182","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137386182.jpg?v=1775915838","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137386182","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}