Engaging Customers Using Big Data: How Marketing Analytics Are Transforming Business

Sathi, Arvind

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-07-30

Format: Hardcover

ISBN-13: 9781137386182

DOI: 10.1057/9781137386199

Dimensions: 235cm x155cm

Pages: 215