The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

Simpfendorfer, B.

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-06-27

Format: Hardcover

ISBN-13: 9781137370051

DOI: 10.1057/9781137370068

Dimensions: 235cm x155cm

Pages: 238