{"product_id":"9781137367099","title":"India Reloaded: Inside India’s Resurgent Consumer Market","description":"\u003ch1\u003eIndia Reloaded: Inside India’s Resurgent Consumer Market\u003c\/h1\u003e \u003ch2\u003eSinha, D.\u003c\/h2\u003e \u003cp\u003eBrands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2015-06-26\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137367099\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137367105\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 184\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47441515020428,"sku":"9781137367099","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137367099.jpg?v=1775915818","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137367099","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}