Germany’s Economic Renaissance: Lessons for the United States

Ewing, J.

In Germany's Economic Renaissance, veteran European correspondent Jack Ewing of The International New York Times explains how a country with some of the highest labor and energy costs in the world beat the odds to become the third-largest exporter of manufactured goods, after China and the United States. Men and women who manage German companies both big and small explain how any company can behave like a multinational, as well as the secrets of conquering the high end of the market where quality is more important than price. Both informative and entertaining, filled with rich character studies, this book is essential reading for everyone wondering how to bring factories - and the jobs they provide - back to American shores.

Details

Published by: Palgrave Macmillan

Publication Date: 2014-04-09

Format: Hardcover

ISBN-13: 9781137349736

DOI: 10.1057/9781137340542

Dimensions: 216cm x140cm

Pages: 185