The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers

Fisher, M.; Abbott, M.

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

Details

Published by: Palgrave Macmillan

Publication Date: 2013-11-01

Format: Hardcover

ISBN-13: 9781137348913

DOI: 10.1057/9781137348920

Dimensions: 216cm x140cm

Pages: 192