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Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Published by: Palgrave Macmillan
Publication Date: 2013-07-30
Format: Hardcover
ISBN-13: 9781137324429
DOI: 10.1057/9781137324436
Dimensions: 216cm x140cm
Pages: 266