Doing Business in India

Kumar, Rajesh; Sethi, A.

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-12-04

Format: Paperback

ISBN-13: 9781137284525

DOI: 10.1007/978-1-4039-8057-1

Dimensions: 216cm x140cm

Pages: 164