{"product_id":"9781137279279","title":"All Thumbs: Mobile Marketing that Works","description":"\u003ch1\u003eAll Thumbs: Mobile Marketing that Works\u003c\/h1\u003e \u003ch2\u003eKelley, M.\u003c\/h2\u003e \u003cp\u003eMobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2014-09-02\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137279279\u003c\/p\u003e \u003cp\u003eDOI: 10.1007\/978-1-137-51016-7\u003c\/p\u003e \u003cp\u003eDimensions: 210cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 218\u003c\/p\u003e ","brand":"Palgrave Macmillan US","offers":[{"title":"Default Title","offer_id":47441556799628,"sku":"9781137279279","price":34.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137279279.jpg?v=1775915848","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137279279","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}