{"product_id":"9781137271419","title":"The Social Media Manifesto","description":"\u003ch1\u003eThe Social Media Manifesto\u003c\/h1\u003e \u003ch2\u003eHallam, Jed\u003c\/h2\u003e \u003cp\u003eThe Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-12-04\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137271419\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137271426\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 163\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47676688498828,"sku":"9781137271419","price":37.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137271419.jpg?v=1776550404","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137271419","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}