{"product_id":"9781137264688","title":"Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand","description":"\u003ch1\u003eLuxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand\u003c\/h1\u003e \u003ch2\u003eSicard, M.\u003c\/h2\u003e \u003cp\u003eUncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2013-12-11\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137264688\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137264695\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 190\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431440728204,"sku":"9781137264688","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137264688.jpg?v=1775888190","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137264688","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}