Luxury, Lies and Marketing: Shattering the Illusions of the Luxury Brand

Sicard, M.

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

Details

Published by: Palgrave Macmillan

Publication Date: 2013-12-11

Format: Hardcover

ISBN-13: 9781137264688

DOI: 10.1057/9781137264695

Dimensions: 216cm x140cm

Pages: 190