{"product_id":"9781137019486","title":"Brand Revolution: Rethinking Brand Identity","description":"\u003ch1\u003eBrand Revolution: Rethinking Brand Identity\u003c\/h1\u003e \u003ch2\u003eSicard, M.\u003c\/h2\u003e \u003cp\u003eBrand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-11-09\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781137019486\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9781137019493\u003c\/p\u003e \u003cp\u003eDimensions: 229cm x152cm\u003c\/p\u003e \u003cp\u003ePages: 171\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431312867468,"sku":"9781137019486","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781137019486.jpg?v=1775884977","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781137019486","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}