Brand Revolution: Rethinking Brand Identity

Sicard, M.

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Details

Published by: Palgrave Macmillan

Publication Date: 2012-11-09

Format: Hardcover

ISBN-13: 9781137019486

DOI: 10.1057/9781137019493

Dimensions: 229cm x152cm

Pages: 171