{"product_id":"9781119993209","title":"Statistical Methods in Customer Relationship Management","description":"\u003ch1\u003eStatistical Methods in Customer Relationship Management\u003c\/h1\u003e\u003ch3\u003eV. Kumar | J. Andrew Petersen\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMathematics \/ Probability \u0026amp; Statistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eStatistical Methods in Customer Relationship Management\u003c\/i\u003e focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.  \u003cp\u003e\u003ci\u003eStatistical Methods in Customer Relationship Management:\u003c\/i\u003e\u003c\/p\u003e \u003cul type=\"disc\"\u003e \u003cli\u003eProvides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.\u003c\/li\u003e \u003cli\u003eFocuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.\u003c\/li\u003e \u003cli\u003eExplores each model in detail, from investigating the need for CRM models to looking at the future of the models.\u003c\/li\u003e \u003cli\u003ePresents models and concepts that span across the introductory, advanced, and specialist levels.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAcademics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cstrong\u003eDr. V. Kumar\u003c\/strong\u003e, Center for Excellence in Brand and Customer Management (CEBCM), and Director of the PhD Program in Marketing, J. Mack Robinson College of Business, Georgia State University, Atlanta, USA. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDr. J. Andrew Petersen\u003c\/strong\u003e, Marketing and Assistant Director for the Center of Integrated Marketing and Sales (CIMS), Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e01 October 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119993209\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.44\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314399375500,"sku":"9781119993209","price":100.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119993209.jpg?v=1780191529","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119993209","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}