{"product_id":"9781119966197","title":"Sustainability Marketing: A Global Perspective","description":"\u003ch1\u003eSustainability Marketing: A Global Perspective\u003c\/h1\u003e \u003ch2\u003eBelz, Frank-Martin; Peattie, Ken\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe new and extended Second Edition of the award-winning textbook \u003ci\u003e\u003cb\u003eSustainability Marketing: A Global Perspective\u003c\/b\u003e\u003c\/i\u003e provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.\u003c\/p\u003e \u003cp\u003eThe book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.\u003c\/p\u003e \u003cp\u003eA comprehensive package of supplementary materials for this text is available at \u003cb\u003ewww.wiley.com\/college\/belz\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eView the authors blog at: \u003cb\u003ewww.sustainability-marketing.com\u003c\/b\u003e\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-10-29\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781119966197\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 231.1cm x188.0cm\u003c\/p\u003e \u003cp\u003ePages: 352.0\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384794214540,"sku":"9781119966197","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119966197.jpg?v=1761646949","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119966197","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}