{"product_id":"9781119963233","title":"The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery","description":"\u003ch1\u003eThe Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery\u003c\/h1\u003e \u003ch2\u003eHolloman, Christer\u003c\/h2\u003e \u003cp\u003eIt's a fact that companies so far have only scratched the surface of what can be achieved with social media.  \u003c\/p\u003e\u003cp\u003eWhatever continent, industry, company size, current degree of social media adoption or your job title, the purpose of this book is to inspire you to see how you can raise the bar further to reap new rewards. It will give you the tools to make a difference to your organisation's social media strategy development and delivery going forward.\u003c\/p\u003e \u003cp\u003eIn addition it will also give you more intellectual support and confidence to discuss social media on a higher level with peers, inspire colleagues or negotiate and create support for increased investments from your leadership team.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Social Media MBA\u003c\/i\u003e editor Christer Holloman has crowd sourced 15 thought leaders from 4 continents to offer an exceptional educational programme written for experienced social media professionals just like you.\u003c\/p\u003e \u003cp\u003eIn addition, learn through cases studies produced by the social leaders at these brands:\u003c\/p\u003e \u003cp\u003eARM by Kerry McGuire Balanza – Director of Strategic Marketing\u003c\/p\u003e \u003cp\u003eAviva by Jan Gooding – Global Brand Director\u003c\/p\u003e \u003cp\u003eDell by Stuart Handley – Communications Director\u003c\/p\u003e \u003cp\u003eEvans Cycles by Will Lockie – Head of Social Media\u003c\/p\u003e \u003cp\u003eGlaxoSmithKlein (Ribena) by Verity Clifton – Brand Marketing Manager\u003c\/p\u003e \u003cp\u003eKodak by Madlen Nicolaus – Social Media Manager\u003c\/p\u003e \u003cp\u003ePhillips by Hans Notenboom – Global Director B2B Online\u003c\/p\u003e \u003cp\u003eSage by Cath Sheldon – Online PR Specialist\u003c\/p\u003e \u003cp\u003eThere is more, connect with the co-authors and other readers by joining \u003ci\u003eThe Social Media MBA Alumi\u003c\/i\u003e group, visit \u003ca href=\"http:\/\/www.socialmedia-mba.com\/\"\u003ehttp:\/\/www.socialmedia-mba.com\u003c\/a\u003e or search or the group on LinkedIn to stay updated on the latest, ask questions or join the discussions.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2012-02-06\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781119963233\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 233.7cm x162.6cm\u003c\/p\u003e \u003cp\u003ePages: 276.0\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378008125580,"sku":"9781119963233","price":26.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119963233_4ef4d63a-a06a-4739-a970-ef819cd74c85.jpg?v=1761648640","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119963233","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}