{"product_id":"9781119953319","title":"The Growth Drivers The Definitive Guide to Transforming Marketing Capabilities","description":"\u003ch1\u003eThe Growth Drivers\u003c\/h1\u003e\u003ch2\u003eThe Definitive Guide to Transforming Marketing Capabilities\u003c\/h2\u003e\u003ch3\u003eAndy Bird | Mhairi McEwan\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Marketing \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003ci\u003eThe Growth Drivers\u003c\/i\u003e is a practical guide to building marketing capabilities. It explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth. Each chapter includes a summary, a separate in-depth case study, a range of illustrative real-life examples and some practical tools based on the work of leading practitioners in this pioneering field, as well as relevant diagrams and pictures.\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003eAbout the Authors \u003c\/p\u003e \u003cp\u003eAndy Bird and Mhairi McEwan are both highly experienced international marketing practitioners. They are also the co-founders of Brand Learning, leading global experts in building marketing capabilities. Their specialist consultancy team has helped to transform the marketing capabilities and commercial performance of people, teams and organizations across the world. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMhairi McEwan\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCo-founder and Chief Executive, Brand Learning\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003eMhairi’s career spans international marketing, sales and consultancy roles with Unilever in the UK, Egypt and France, and then with PepsiCo as VP Marketing – Europe and VP Marketing – Walkers Snack Foods. Mhairi is a Fellow of The Marketing Society, a Fellow of the CIM and a Council Member of The Marketing Group of Great Britain.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAndy Bird\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eCo-founder and Executive Director, Brand Learning\u003c\/i\u003e \u003c\/p\u003e\n\u003cp\u003eAndy’s international marketing and consultancy career includes roles with Unilever in the UK, Singapore and India. He also played a global marketing role as VP for the Unilever Marketing Academy, with responsibility for building marketing capabilities throughout its international business. Andy is a Fellow of The Marketing Society and a Fellow of the CIM. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 December 2011\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119953319\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e21.28\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379980759180,"sku":"9781119953319","price":53.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119953319_02c674dd-6802-4bf5-8b3c-bcabac48b8ba.jpg?v=1780239129","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119953319","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}