{"product_id":"9781119940715","title":"Mastering Story, Community and Influence How to Use Social Media to Become a Socialeader","description":"\u003ch1\u003eMastering Story, Community and Influence\u003c\/h1\u003e\u003ch2\u003eHow to Use Social Media to Become a Socialeader\u003c\/h2\u003e\u003ch3\u003eJay Oatway\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eYour digital presence tells the story of who you are…\u003c\/b\u003e \u003cb\u003eso what should you be saying?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it’s difficult to connect with the people who matter most to your business and your career.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Story, Community and Influence\u003c\/i\u003e explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.\u003c\/p\u003e \u003cp\u003eWhether you’re new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMastering Story, Community and Influence\u003c\/i\u003e will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e Celebrated as a leading social media authority, \u003cb\u003eJay Oatway\u003c\/b\u003e is a popular public speaker, delivering seminars and keynotes to business leaders, as well as providing expert testimonials for the media. He's recognised for his outstanding ability to drive traffic through social media. He has an influential worldwide following of more than 100,000 Twitter users.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 May 2012\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119940715\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.88\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315627323532,"sku":"9781119940715","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119940715.jpg?v=1780181956","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119940715","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}