{"product_id":"9781119888581","title":"Metaversed See Beyond The Hype","description":"\u003ch1\u003eMetaversed\u003c\/h1\u003e\u003ch2\u003eSee Beyond The Hype\u003c\/h2\u003e\u003ch3\u003eLuis Bravo Martins | Samantha G. Wolfe | Martina Welkhoff | Amy LaMeyer\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eUnderstand the coming metaverse—and discover how to look past the hype and harness the future of technology.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMetaversed\u003c\/i\u003e is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres.\u003c\/p\u003e \u003cp\u003eIn the book, you'll understand:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape;\u003c\/li\u003e \u003cli\u003eLegal and policy considerations necessary to build and maintain safe, shared digital spaces\u003c\/li\u003e \u003cli\u003eThe economic and social impacts, including the potential for our digital lives to outlive our physical selves\u003c\/li\u003e \u003cli\u003eActionable insights, so you can make the most out of the next digital revolution\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMetaversed\u003c\/i\u003e is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eLUIS BRAVO MARTINS \u003c\/b\u003eis Chief Marketing Officer at KIT-AR, an Industry 4.0 startup focused on enhancing operators with augmented reality (AR) tools. Luis started working with AR in 2014 and since then became an enthusiast of its impact on business and society. He currently advises several organizations, like XR Safety Initiative Europe and the VR\/AR Association, and coordinates the VR\/AR section of APDC, Portugal’s telco, tech and media association. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSAMANTHA G. WOLFE\u003c\/b\u003e is the Founder of PitchFWD, an emerging tech consultancy that works with innovative companies on branding, marketing, and business strategies. Sam holds a MBA in Marketing and Finance from NYU Stern School of Business and teaches \u003ci\u003eThe Business of VR \u0026amp; AR, The Marketing of Innovation, \u003c\/i\u003eand\u003ci\u003e Avatars \u0026amp; Virtual Beings\u003c\/i\u003e, all courses she created and developed as an Adjunct Professor at NYU Steinhardt. This is her second book. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 February 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119888581\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380494594188,"sku":"9781119888581","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119888581_4ff3e4e9-f7f7-447d-8c11-bea28b1340e7.jpg?v=1780102014","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119888581","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}