{"product_id":"9781119878070","title":"Fundamentals of Public Communication Campaigns","description":"\u003ch1\u003eFundamentals of Public Communication Campaigns\u003c\/h1\u003e\u003ch3\u003eJonathan Matusitz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe most comprehensive and up-to-date textbook on public communication campaigns currently available \u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eFundamentals of Public Communication Campaigns \u003c\/i\u003eprovides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). \u003c\/p\u003e\n\u003cp\u003eOpening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eDescribes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information\u003c\/li\u003e \u003cli\u003eCovers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom\u003c\/li\u003e \u003cli\u003eOffers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios \u003c\/li\u003e \u003cli\u003eIncorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT)\u003c\/li\u003e \u003cli\u003eIncludes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ci\u003eFundamentals of Public Communication Campaigns\u003c\/i\u003e is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eJONATHAN MATUSITZ \u003c\/b\u003eis Associate Professor in the Nicholson School of Communication and Media at the University of Central Florida. His research  focuses on the role of communication in terrorism, symbolism in terrorism, the globalization of culture, and health communication. He is the author of more than 150 academic publications and six academic books on terrorism. Dr. Matusitz has delivered presentations on terrorism to the Florida Department of Law Enforcement, the Department of Homeland Security, the Transportation Security Administration, and other law enforcement agencies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 September 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119878070\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e576\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e28.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380550889612,"sku":"9781119878070","price":53.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119878070_d2707af3-9451-4aa0-bfc2-56f35c1f2fd8.jpg?v=1780238342","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119878070","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}