{"product_id":"9781119864745","title":"The Online Marketplace Advantage Sell More, Scale Faster, and Create a World-Class Digital Customer Experience","description":"\u003ch1\u003eThe Online Marketplace Advantage\u003c\/h1\u003e\u003ch2\u003eSell More, Scale Faster, and Create a World-Class Digital Customer Experience\u003c\/h2\u003e\u003ch3\u003ePhilippe Corrot | Adrien Nussenbaum\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ E-Commerce \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eRevolutionize your business with the power of marketplaces \u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn today’s digital-first economy, marketplaces are growing at twice the rate of overall eCommerce - and proving that traditional eCommerce is no longer enough. With \u003ci\u003eThe Online Marketplace Advantage: Sell More, Scale Faster, and Create a World-Class Digital Customer Experience\u003c\/i\u003e, the duo behind more than 300 of the world’s most successful marketplaces reveals the strategies every enterprise needs to take the lead.   \u003c\/p\u003e\n\u003cp\u003eThrough dozens of case studies, real-word examples, and proprietary marketplace research you’ll learn: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eHow to turn the marketplace model into your business’ competitive advantage\u003c\/li\u003e \u003cli\u003eThe make-or-break decisions for launching an industry-leading enterprise marketplace fast\u003c\/li\u003e \u003cli\u003eThe best practices to achieve marketplace scale, and the most common pitfalls that separate the winners from the losers \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith \u003ci\u003eThe Online Marketplace Advantage, \u003c\/i\u003ediscover the complete playbook you need to break through with a successful, scalable marketplace strategy that puts your business on a path to unprecedented growth – permanently.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003ePHILIPPE CORROT\u003c\/b\u003e is the co-founder and co-CEO of Mirakl, the industry’s first and most advanced enterprise marketplace SaaS platform. A self-taught business leader, he is a three-time founder who launched his first company at the age of 20. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eADRIEN NUSSENBAUM\u003c\/b\u003e is the co-founder and co-CEO of Mirakl. He has over 14 years of entrepreneurial experience, both as a company founder and as an advisor to retailers in the throes of company transformations. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 March 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119864745\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380449964172,"sku":"9781119864745","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119864745.jpg?v=1780201786","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119864745","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}