{"product_id":"9781119840435","title":"Revenue Management for the Hospitality Industry","description":"\u003ch1\u003eRevenue Management for the Hospitality Industry\u003c\/h1\u003e \u003ch2\u003eHayes, David K.; Hayes, Joshua D.; Hayes, Peggy A.\u003c\/h2\u003e \u003cp\u003e\u003cb\u003eREVENUE MANAGEMENT FOR THE HOSPITALITY INDUSTRY\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExplore intermediate and advanced topics in the field of revenue management with this up-to-date guide\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn the newly revised second edition of \u003ci\u003eRevenue Management for the Hospitality Industry,\u003c\/i\u003e an accomplished team of industry professionals delivers a comprehensive and insightful review of hospitality pricing and revenue optimization strategies. The book offers realistic industry examples from hotels, restaurants, and other hospitality industry segments that use differential pricing as a major revenue management tool. \u003c\/p\u003e\u003cp\u003eThe authors discuss concepts critical to the achievement of hospitality professionals’ revenue management goals and include new examinations of the growing importance of effective data collection and management. A running case study helps students learn how to incorporate the revenue management principles and strategies included in the book’s 14 chapters. \u003c\/p\u003e\u003cp\u003eWritten for students with some prior knowledge and understanding of the hospitality industry, the new edition also includes: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA brand-new chapter on data analysis and revenue management that addresses many of the most important data and technology-related developments in the field, including the management of big data, data safety, and data security\u003c\/li\u003e \u003cli\u003eIn-depth discussions of revenue management topics including Net Revenue Per Available Room, Direct Revenue Ratio, and other KPIs\u003c\/li\u003e \u003cli\u003eMajor changes to the book’s instructor support materials and an expansion of the instructor’s test bank items and student exercises.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eAn indispensable resource for students taking courses in hospitality management or business administration,\u003ci\u003e Revenue Management for the Hospitality Industry, Second Edition\u003c\/i\u003e is also ideal for managers and executives in the hospitality industry.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2021-11-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781119840435\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: 348.0cm x233.7cm\u003c\/p\u003e \u003cp\u003ePages: 480.0\u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44399325446284,"sku":"9781119840435","price":106.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119840435_7156e774-920d-4872-9df0-1a5c8b0acc09.jpg?v=1755452761","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119840435","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}