{"product_id":"9781119835172","title":"Machine Learning for Business Analytics Concepts, Techniques, and Applications in R","description":"\u003ch1\u003eMachine Learning for Business Analytics\u003c\/h1\u003e\u003ch2\u003eConcepts, Techniques, and Applications in R\u003c\/h2\u003e\u003ch3\u003eGalit Shmueli | Peter C. Bruce | Peter Gedeck | Inbal Yahav | Nitin R. Patel\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Data Science \/ Data Analytics\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eMACHINE LEARNING FOR BUSINESS ANALYTICS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMachine learning —also known as data mining or data analytics— is a fundamental part of data science. It is used by organizations in a wide variety of arenas to turn raw data into actionable information.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMachine Learning for Business Analytics: Concepts, Techniques, and Applications in R\u003c\/i\u003e provides a comprehensive introduction and an overview of this methodology. This best-selling textbook covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, and network analytics. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques.\u003c\/p\u003e \u003cp\u003eThis is the second R edition of \u003ci\u003eMachine Learning for Business Analytics\u003c\/i\u003e. This edition also includes:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA new co-author, Peter Gedeck, who brings over 20 years of experience in machine learning using R\u003c\/li\u003e \u003cli\u003eAn expanded chapter focused on discussion of deep learning techniques\u003c\/li\u003e \u003cli\u003eA new chapter on experimental feedback techniques including A\/B testing, uplift modeling, and reinforcement learning\u003c\/li\u003e \u003cli\u003eA new chapter on responsible data science\u003c\/li\u003e \u003cli\u003eUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students\u003c\/li\u003e \u003cli\u003eA full chapter devoted to relevant case studies with more than a dozen cases demonstrating applications for the machine learning techniques\u003c\/li\u003e \u003cli\u003eEnd-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented\u003c\/li\u003e \u003cli\u003eA companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis textbook is an ideal resource for upper-level undergraduate and graduate level courses in data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eGalit Shmueli, PhD,\u003c\/b\u003e is Distinguished Professor and Institute Director at National Tsing Hua University’s Institute of Service Science. She has designed and instructed business analytics courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeter C. Bruce,\u003c\/b\u003e is Founder of the Institute for Statistics Education at Statistics.com, and Chief Learning Officer at Elder Research, Inc. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeter Gedeck, PhD,\u003c\/b\u003e is Senior Data Scientist at Collaborative Drug Discovery and teaches at statistics.com and the UVA School of Data Science. His specialty is the development of machine learning algorithms to predict biological and physicochemical properties of drug candidates.  \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInbal Yahav, PhD,\u003c\/b\u003e is a Senior Lecturer in The Coller School of Management at Tel Aviv University, Israel. Her work focuses on the development and adaptation of statistical models for use by researchers in the field of information systems. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNitin R. Patel, PhD,\u003c\/b\u003e is Co-founder and Lead Researcher at Cytel Inc. He was also a Co-founder of Tata Consultancy Services. A Fellow of the American Statistical Association, Dr. Patel has served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University, USA.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e08 March 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119835172\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e688\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e40.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379174633612,"sku":"9781119835172","price":135.85,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119835172_f8a33263-dc2b-4d39-a53e-de36214e3678.jpg?v=1780238227","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119835172","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}