{"product_id":"9781119822509","title":"The Customer Education Playbook How Leading Companies Engage, Convert, and Retain Customers","description":"\u003ch1\u003eThe Customer Education Playbook\u003c\/h1\u003e\u003ch2\u003eHow Leading Companies Engage, Convert, and Retain Customers\u003c\/h2\u003e\u003ch3\u003eDaniel Quick | Barry Kelly\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Customer Relations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eDeliver maximum value to customers and clients with this blueprint to customer success \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Customer Education Playbook: How Leading Companies Engage, Convert, and Retain Customers\u003c\/i\u003e, customer learning experts Barry Kelly and Daniel Quick explain how teaching customers to best engage with your products and services is the key to converting them from prospects to loyal advocates of your brand.  \u003c\/p\u003e \u003cp\u003eIn this book, you’ll examine how to define success for your customer, create a customer education development plan, and pursue customer success and revenue metrics. You’ll also: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn why you should prioritize customer learning and invest in customer training and education \u003c\/li\u003e \u003cli\u003eDiscover how to create a detailed customer success and retention plan that emphasizes delivered value \u003c\/li\u003e \u003cli\u003eDetermine how to implement a learning strategy that maximizes and scales lifetime customer value \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for founders, executives, managers, and practitioners at companies of all kinds, \u003ci\u003eThe Customer Education Playbook\u003c\/i\u003e is especially practical for SaaS company executives seeking to extract and provide maximum value from their customers over the long haul. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDaniel Quick\u003c\/b\u003e is Vice President of Learning Strategies at Thought Industries. He previously led customer education at Optimizely and Asana.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eBarry Kelly\u003c\/b\u003e is Co-founder and CEO of Thought Industries, a world leading B2B customer training platform and developer of the world’s first cloud Learning Business Platform. His company has worked with hundreds of clients to improve their customer training and increase customer engagement and retention.  \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 April 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119822509\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310312681612,"sku":"9781119822509","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119822509_5d93007e-ea4a-4783-8863-e6ddf91904cc.jpg?v=1780102031","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119822509","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}