{"product_id":"9781119758679","title":"Digital Business Transformation How Established Companies Sustain Competitive Advantage From Now to Next","description":"\u003ch1\u003eDigital Business Transformation\u003c\/h1\u003e\u003ch2\u003eHow Established Companies Sustain Competitive Advantage From Now to Next\u003c\/h2\u003e\u003ch3\u003eNigel Vaz\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Leadership\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eFuel your business' transition into the digital age with this insightful and comprehensive resource\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation: How Established Companies Sustain Competitive Advantage\u003c\/i\u003e offers readers a framework for digital business transformation. Written by Nigel Vaz, the acclaimed CEO of Publicis Sapient, a global digital business transformation company, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers practical advice and approachable strategies to help businesses realize their digital potential.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Business Transformation\u003c\/i\u003e provides readers with examples of the challenges faced by global organizations and the strategies they used to overcome them. The book also includes discussions of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to decide whether to defend, differentiate, or disrupt your organization to meet digital challenges\u003c\/li\u003e \u003cli\u003eHow to deconstruct decision-making throughout all levels of your organization\u003c\/li\u003e \u003cli\u003eHow to combine strategy, product, experience, engineering, and data to produce digital results\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for anyone in a leadership position in a modern organization, particularly those who find themselves responsible for transformation-related decisions, \u003ci\u003eDigital Business Transformation\u003c\/i\u003e delivers a message that begs to be heard by everyone who hopes to help their organization meet the challenges of a changing world.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eNIGEL VAZ\u003c\/b\u003e is CEO of Publicis Sapient, the digital business transformation company, and a member of the Executive Committee of Publicis Groupe. Named by \u003ci\u003eConsulting Magazine\u003c\/i\u003e as a Top 25 Global Leader, Vaz leads a 20,000-strong company that advises some of the world's largest businesses on their transformation initiatives. Publicis Sapient clients include British Gas, Carrefour, Goldman Sachs, Lufthansa, Marriott, McDonald's, National Institutes of Health, Nationwide, Nissan, T-Mobile, and Unilever. He is a regular commentator in broadcast and print media including the BBC, Bloomberg, CNBC, \u003ci\u003eCNN\u003c\/i\u003e, \u003ci\u003eThe Financial Times,\u003c\/i\u003e and \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, and is an inductee of the BIMA Digital Hall of Fame. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 January 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119758679\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315731361932,"sku":"9781119758679","price":26.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119758679_c57939bb-01f2-4793-a07a-1ad865d8ba5d.jpg?v=1780183212","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119758679","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}