{"product_id":"9781119706106","title":"Digital Makeover How L'Oreal Put People First to Build a Beauty Tech Powerhouse","description":"\u003ch1\u003eDigital Makeover\u003c\/h1\u003e\u003ch2\u003eHow L'Oreal Put People First to Build a Beauty Tech Powerhouse\u003c\/h2\u003e\u003ch3\u003eBéatrice Collin | Marie Taillard\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Strategic Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eGet an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse\u003c\/i\u003e examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDigital Makeover\u003c\/i\u003e comprehensively describes L’Oréal’s strategy, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eMaintaining market leadership in the face of disruption \u003c\/li\u003e \u003cli\u003eBelieving in the transformative power of the organization, its legacy and its people \u003c\/li\u003e \u003cli\u003eA social-centric approach to beauty tech, ecommerce and digital services \u003c\/li\u003e \u003cli\u003eThe company’s successful play for market dominance in China \u003c\/li\u003e \u003cli\u003eCase studies that showcase best practices for digital transformation across sectors \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eDigital Makeover\u003c\/i\u003e is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eBÉATRICE COLLIN\u003c\/b\u003e is Professor of Strategy and International Management at ESCP Business School. Her research focuses on digital innovation and transformation, and she is recognized as a leading global expert on L’Oréal.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e MARIE TAILLARD\u003c\/b\u003e is Professor of Marketing at ESCP Business School. She has over thirty years of experience supporting small and large companies worldwide and teaches across continents in graduate and executive learning programs. Her research focuses on digital transformation and customer centricity. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 February 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119706106\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44311036985484,"sku":"9781119706106","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119706106_4f493681-7d2a-4eac-b8d5-474c40283171.jpg?v=1780108026","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119706106","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}