{"product_id":"9781119689706","title":"Business Experiments with R","description":"\u003ch1\u003eBusiness Experiments with R\u003c\/h1\u003e\u003ch3\u003eB. D. McCullough\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eMathematics \/ Probability \u0026amp; Statistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003eBUSINESS EXPERIMENTS with \u003cb\u003eR\u003c\/b\u003e \u003cp\u003eA unique text that simplifies experimental business design and is dedicated to the R language\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eBusiness Experiments with R\u003c\/i\u003e offers a guide to, and explores the fundamentals of experimental business designs. The book fills a gap in the literature to provide a text on the topic of business statistics that addresses issues such as small samples, lack of normality, and data confounding. The author—a noted expert on the topic—puts the focus on the A\/B tests (and their variants) that are widely used in industry, but not typically covered in business statistics textbooks. \u003c\/p\u003e\n\u003cp\u003eThe text contains the tools needed to design and analyze two-treatment experiments (i.e., A\/B tests) to answer business questions. The author highlights the strategic and technical issues involved in designing experiments that will truly affect organizations. The book then builds on the foundation in Part I and expands the multivariable testing. Since today’s companies are using experiments to solve a broad range of problems, \u003ci\u003eBusiness Experiments with R\u003c\/i\u003e is an essential resource for any business student. This important text: \u003c\/p\u003e\n\u003cli\u003e\u003cbl\u003ePresents the key ideas that business students need to know about experiments\u003c\/bl\u003e\u003c\/li\u003e \u003cli\u003e\u003cbl\u003eOffers a series of examples, focusing on a specific business question\u003c\/bl\u003e\u003c\/li\u003e \u003cli\u003e\u003cbl\u003eHelps develop the ability to frame ill-defined problems and determine what data and analysis would provide information about that problem\u003c\/bl\u003e\u003c\/li\u003e \u003cp\u003eWritten for students of general business, marketing, and business analytics, \u003ci\u003eBusiness Experiments with R\u003c\/i\u003e is an important text that helps to answer business questions by highlighting the strategic and technical issues involved in designing experiments that will truly affect organizations.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eB. D. MCCULLOUGH, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e was a Professor in the Department of Decision Sciences \u0026amp; MIS, LeBow College of Business, Drexel University, Philadelphia, PA.\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 March 2021\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119689706\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315649507468,"sku":"9781119689706","price":129.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119689706.jpg?v=1780139747","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119689706","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}