{"product_id":"9781119630999","title":"Predicting Personality Using AI to Understand People and Win More Business","description":"\u003ch1\u003ePredicting Personality\u003c\/h1\u003e\u003ch2\u003eUsing AI to Understand People and Win More Business\u003c\/h2\u003e\u003ch3\u003eDrew D'Agostino | Greg Skloot\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot long ago, we imagined a hyper-connected world full of trust and openness—a world where effortless communication would bring about a new understanding between people everywhere. Judging from our current environment, this vision of the future may have been overly optimistic. With infinite channels and countless voices flooding them with messages, most people have become highly skeptical and guarded by necessity. As a result, communication is \u003ci\u003emuch harder\u003c\/i\u003e than ever before.\u003c\/p\u003e \u003cp\u003eDespite the unprecedented connectivity enabled by modern technology, we are far less likely to trust and to invest the time needed to build strong relationships. How can we use technology to reverse this trend? A groundbreaking new branch of artificial intelligence—Personality AI—may be the answer. Combining traditional machine learning, data analytics, and behavioral psychology, Personality AI helps professional communicators tear down walls, establish trust with their audiences, and utilize data to build meaningful relationships, strengthen empathy, and win more customers.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePredicting Personality \u003c\/i\u003eis a practical, real-world playbook for any individual or business whose success hinges on the ability to communicate effectively and build teams. Authors Drew D’Agostino and Greg Skloot—CEO and President, respectively, of Crystal, the app that tells you anyone's personality—show you how businesses can leverage Personality AI and machine learning to grow faster and communicate more effectively than was previously possible. This reader-friendly guide teaches you what Personality AI is, how it works, and demonstrates its practical applications in both life and business. This book:\u003c\/p\u003e \u003cp\u003e●      Explains how to understand personality types in various contexts, including sales, recruiting, coaching\u003c\/p\u003e \u003cp\u003e●      Provides guidelines for using personality data to learn and execute\u003c\/p\u003e \u003cp\u003e●      Explores ethics and compliance considerations surrounding the use of Personality AI\u003c\/p\u003e \u003cp\u003e●      Offers valuable insights from a leader in the business applications of Personality AI\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePredicting Personality: Using AI to Understand People and Win More Business \u003c\/i\u003eis a must-have guide for C-suite executives, sales and marketing professionals, coaches, recruiters, and business owners.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDREW D’AGOSTINO\u003c\/b\u003e is CEO of Crystal, an app that uses AI to accurately reveal people’s motivations, communication styles, and other behavioral traits. Crystal has been featured in \u003ci\u003eInc.,\u003c\/i\u003e \u003ci\u003eFortune,\u003c\/i\u003e \u003ci\u003eCNN, Fast Company, MIT Technology Review, Wired\u003c\/i\u003e, and \u003ci\u003eThe\u003c\/i\u003e \u003ci\u003eGuardian\u003c\/i\u003e. Previously, Drew was CTO of Attend.com, an event management software firm. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGREG SKLOOT\u003c\/b\u003e is President and COO of Crystal and a passionate evangelist for leveraging AI to better understand personality and build stronger relationships. Previously, Greg was Vice President of Growth at fitness- technology startup Netpulse and CEO of Attend.com. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e19 November 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119630999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378820706444,"sku":"9781119630999","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119630999_1cd9ea06-50ad-49f4-a5a8-ffafde332d8a.jpg?v=1780113007","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119630999","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}