{"product_id":"9781119628965","title":"From Chaos to Concept A Team Oriented Approach to Designing World Class Products and Experiences","description":"\u003ch1\u003eFrom Chaos to Concept\u003c\/h1\u003e\u003ch2\u003eA Team Oriented Approach to Designing World Class Products and Experiences\u003c\/h2\u003e\u003ch3\u003eKevin Collamore Braun\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ User Interfaces\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThis book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cbr\u003e If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreating and documenting goals, strategies, objectives, and tactics\u003c\/li\u003e \u003cli\u003eDefining or refining personas based on your measurable objectives (OKRs)\u003c\/li\u003e \u003cli\u003eCreating and iterating on scenarios based your prioritized personas\u003c\/li\u003e \u003cli\u003eA team approach to defining the product and roadmap to address critical use cases\u003c\/li\u003e \u003cli\u003eTeam based divergent ideation and solution exploration\u003c\/li\u003e \u003cli\u003eTeam based convergent solution definition\u003c\/li\u003e \u003cli\u003eWireframing potential solutions for rapid research and iteration\u003c\/li\u003e \u003cli\u003eUsing quantitative and qualitative methods to understand usage and test with users\u003c\/li\u003e \u003cli\u003eExploring approaches to taxonomy and information architecture\u003c\/li\u003e \u003cli\u003eUsing psychology and human factors to drive your design decisions\u003c\/li\u003e \u003cli\u003eDeveloping performant, accessible, maintainable experiences\u003c\/li\u003e \u003cli\u003eUsing analytics to measure the results and inform the next iteration\u003c\/li\u003e \u003cli\u003eHow this process differs based on the size of the company or team that is employing it\u003c\/li\u003e \u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eKEVIN C. BRAUN\u003c\/b\u003e is a UX design leader, speaker, educator, and author. He is the founder of Braun Interactive, a design consultancy located in the heart of the Silicon Valley. Kevin has over 24 years of software design and development experience. In that time he has worked to improve user experiences with world-class companies including Google, Samsung, Rolex, Hyundai, Michael Kors, MIT, Harvard, Cisco Systems, Keurig, and Vermont Teddy Bear. He has also worked with industry leaders in healthcare, insurance, automotive, mobile devices, and consumer goods. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 July 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119628965\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380552331404,"sku":"9781119628965","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119628965_f2ecda2b-ff70-4bd0-8e20-21e8298bc6ff.jpg?v=1780203859","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119628965","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}