{"product_id":"9781119628859","title":"Effective SEO and Content Marketing The Ultimate Guide for Maximizing Free Web Traffic","description":"\u003ch1\u003eEffective SEO and Content Marketing\u003c\/h1\u003e\u003ch2\u003eThe Ultimate Guide for Maximizing Free Web Traffic\u003c\/h2\u003e\u003ch3\u003eNicholas Papagiannis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Media Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eGet beyond the basics and see how modern-day users are reimaging the SEO process\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas.  Above all it can help improve the amount of free traffic coming to your web properties.  This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.\u003c\/p\u003e \u003cp\u003eMaximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGeneral education on SEO and organic content marking\u003c\/li\u003e \u003cli\u003eUnderstanding which search engines to focus on\u003c\/li\u003e \u003cli\u003eHow SEO and content can solve business problems\u003c\/li\u003e \u003cli\u003eBuilding a new brand through SEO and content\u003c\/li\u003e \u003cli\u003eIdentifying who your true competitors are\u003c\/li\u003e \u003cli\u003eWhich Analytics reports you should be regularly monitoring\u003c\/li\u003e \u003cli\u003eHow to establish research channels that can inform your business initiatives\u003c\/li\u003e \u003cli\u003eBuilding personas and audience purchase journeys\u003c\/li\u003e \u003cli\u003ePrioritizing locations, demographics and countries\u003c\/li\u003e \u003cli\u003eWhat needs to be in place to maximize free traffic levels to your brands assets\u003c\/li\u003e \u003cli\u003eUnderstanding all the key tasks and attributes for an effective content program\u003c\/li\u003e \u003cli\u003eData-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types\u003c\/li\u003e \u003cli\u003eUnderstanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets\u003c\/li\u003e \u003cli\u003eCalculating ROI for SEO and Content initiatives\u003c\/li\u003e \u003cli\u003eSmall business marketing via content and SEO and having the right small business mindset for success\u003c\/li\u003e \u003cli\u003eWebsite and content design considerations (accessibility, principles of marketing)\u003c\/li\u003e \u003cli\u003eOptimizing for the future and looking at other search venues\u003c\/li\u003e \u003cul\u003e \u003cli\u003eAmazon Optimization\u003c\/li\u003e \u003cli\u003eYouTube Optimization\u003c\/li\u003e \u003cli\u003eApp Store Optimization (ASO)\u003c\/li\u003e \u003cli\u003ePodcast Optimization\u003c\/li\u003e \u003cli\u003eOptimizing Blogs and other off-site content\u003c\/li\u003e \u003c\/ul\u003e \u003cli\u003ePrepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles\u003c\/li\u003e \u003cli\u003eHow to build an optimization path and programs that drive results and manage risks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eNICHOLAS PAPAGIANNIS\u003c\/b\u003e is a marketing agency executive and thought leader with over 20 years of digital and traditional marketing experience across many agencies and brands. Currently a VP of Search at Cramer-Krasselt, he implemented and runs the agency's national search engine optimization offering. In addition to client work, Nick has spoken at several notable conferences, including South by Southwest, and has written for many trade publications, including \u003ci\u003ePR Daily\u003c\/i\u003e and \u003ci\u003eDirect Marketing News\u003c\/i\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 February 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119628859\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.8\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44380773646476,"sku":"9781119628859","price":40.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119628859.jpg?v=1780235965","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119628859","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}