{"product_id":"9781119621522","title":"How to Lead a Values-Based Professional Services Firm 3 Keys to Unlock Purpose and Profit","description":"\u003ch1\u003eHow to Lead a Values-Based Professional Services Firm\u003c\/h1\u003e\u003ch2\u003e3 Keys to Unlock Purpose and Profit\u003c\/h2\u003e\u003ch3\u003eDon Scales | Fran Biderman-Gross\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Leadership\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cb\u003eWe live in a values-driven world.\u003c\/b\u003e \u003cbr\u003e \u003cbr\u003e  As times change, businesses must evolve. The way that leaders have run companies for generations is no longer relevant.Today -- Purpose wins over products. Values win over features. Stories win over pitches.Everyone everywhere craves fulfillment. You must share the reason why you exist and infuse it into everything you do, in order to thrive.  \u003cbr\u003e \u003cbr\u003e  Many leaders see the shift in the market and make an effort to adapt. Companies quickly learn that one-off workshops and off-sites are  not enough. Purpose is more than a press release. Your vision and mission statements should live in practice as well as print, and permeate through every aspect of your organization. You must close the gap between the messages you declare and the experiences you deliver. \u003cbr\u003e \u003cbr\u003e  \u003cb\u003eHow to Lead a Values-Based Professional Services Firm \u003c\/b\u003e shares the vital experience and valuable insights that leaders require to evolve their organizations and navigate the values-driven world we live in. \u003cbr\u003e \u003cbr\u003e  •\tLive your \u003cb\u003e purpose \u003c\/b\u003e to stay alive and build a faithful following of clients and team members.  \u003cbr\u003e  •\tEmploy your authentic \u003cb\u003e values \u003c\/b\u003e as your guide through the modern market and drive profitability. \u003cbr\u003e  •\tShare meaningful \u003cb\u003e stories \u003c\/b\u003e that emotionally connect with today�s clientele to transform them into tomorrow�s brand ambassadors. \u003cbr\u003e \u003cbr\u003e   \u003cb\u003e3 keys to unlock purpose and profit\u003c\/b\u003e will enable you to turn the obstacles of the shifting market into your greatest opportunities, soar above your competitors, and grow your revenue beyond your highest projections.\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDON SCALES\u003c\/b\u003e has more than three decades of experience leading professional services firms and has driven exceptional growth by aligning people around core values. He currently serves as Global CEO for Investis Digital, a groundbreaking digital communications firm. Prior to Investis Digital, Don was CEO of iCrossing, a performance marketing company that Don sold to Hearst Corporation for $325 million. Don holds an MBA from the Harvard Business School. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFRAN BIDERMAN-GROSS\u003c\/b\u003e is the CEO and Founder of Advantages, an Inc. 500 global digital branding and marketing agency. A graduate of MIT's Entrepreneurial Master's Program and Goldman Sachs 10,000 Small Businesses program, Fran is a master at helping others translate their vision and values into a consistent and authentic brand experience. Fran is the developer of the Three Keys Workshop and an in-demand speaker and consultant who has empowered countless leaders to form the emotional connections that drive revenue growth. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e29 January 2020\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119621522\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314361790604,"sku":"9781119621522","price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119621522_f2c3d29d-69cf-4fe3-88ed-472c0d926f92.jpg?v=1780156191","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119621522","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}