{"product_id":"9781119584346","title":"Sales Engagement How The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale","description":"\u003ch1\u003eSales Engagement\u003c\/h1\u003e\u003ch2\u003eHow The World's Fastest Growing Companies are Modernizing Sales Through Humanization at Scale\u003c\/h2\u003e\u003ch3\u003eManny Medina | Max Altschuler | Mark Kosoglow\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eEngage in sales—the modern way\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. \u003ci\u003eSales Engagement\u003c\/i\u003e details the modern way to build the top of the funnel and generate qualified leads for B2B companies. \u003c\/p\u003e \u003cp\u003eThis book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.  \u003c\/p\u003e \u003cp\u003e •   Find common factors holding your sales back—and reverse them through channel optimization\u003c\/p\u003e \u003cp\u003e•    Humanize sales with personas and relevant information at every turn\u003c\/p\u003e \u003cp\u003e•    Understand why A\/B testing is so incredibly critical to success, and how to do it right\u003c\/p\u003e \u003cp\u003e•    Take your sales process to the next level with a rock solid, modern Sales Engagement strategy\u003c\/p\u003e \u003cp\u003eThis book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. \u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMANNY MEDINA\u003c\/b\u003e co-founded Outreach, the industry’s leading Sales Engagement software. He is a model of vulnerable and transparent leadership, from his heartfelt weekly email, “From the CEO’s Desk,” to the traditional Friday get-together Boot, where the whole company shares their shout-outs and highs\/lows of the week. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMAX ALTSCHULER\u003c\/b\u003e is the Vice President of Marketing at Outreach, and the CEO of Sales Hacker. He started Sales Hacker in 2013, and built it up to a 100,000+ member community for B2B sales professionals. In 2018, Sales Hacker was acquired by Outreach, and Max became the Vice President of Marketing. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMARK KOSOGLOW\u003c\/b\u003e was the first employee at Outreach, and now serves as the Vice President of Sales. Mark joined Outreach in 2014 as a 100% commissioned contractor, with a personal mission of helping more sales professionals win. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 March 2019\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781119584346\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384102744204,"sku":"9781119584346","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781119584346.jpg?v=1780197769","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781119584346","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}